I'm Veronica. A magician.
No, not really.
But what I do is kinda magical.
(Content alchemy if you will.)
I create multiple pieces of content gold from one piece, through content repurposing.
I see you. Sitting there, checking me out! Thank you for stopping by, I’m flattered.
Bring your coffee, pull up a chair, and let’s get to know each other a little bit better.
My name’s Veronica but my friends call me Vee. I’m a social media strategist and word-grappler turned content repurposing manager who rediscovered my love for storytelling and content creation whilst on my social media journey.
I’m a mom of 4: two beautiful little humans and two fur babies. I love cooking, Jesus, nature, reading, all things creative and my family. (NOT in that order.)
I know what it’s like, not knowing what to say in your copy and
How did I get here?
After university and with a marketing degree in hand, I decided to travel the world to “find myself” (eye-roll and cringy, I know:)
I landed a dream job for an international company where I traveled, worked with people from all over the world, and got paid well. I Loved it!
Did I find myself? Nope, still looking. But what I did find was a tall drink of Latin water with piercing blue eyes.
We got hitched.
Started a business.
Joined the pudding club / got knocked up / bun in the oven.
Had my baby.
Looked for jobs online.
Frustration.
Until…
I stumbled upon social media management and thought,”heck yes, I can totally do this!¨ I made a checklist in my head:
- I was already an entrepreneur and in my mind I knew the lay of the land – Check
- I had a marketing degree. Time to dust it off and put it to good use – check
- In the spirit of full disclosure, it’s what kept popping up in Pinterest searches for “best stay-at-home-mom side hustles.” – cheeeeck
In the midst of setting up my business and working with a few clients. I was offered a social media position by a respected creative agency.
Working in an innovative space further fed my creativity, especially in design and storytelling.
Fast forward to baby number 2.
I had an incredible opportunity to apply for a remote 10-week internship with a thought-leader in the industry that I would complete in my free time. (Ha, ha! free time.)
I was accepted.
My baby was 3 weeks old when I started.
I had my original business to oversee, my agency job (where I didn’t get to choose who I worked with) an internship as well as a newborn and a toddler to raise.
I remember being up at 3am to attend webinars and meetings. (It’s tricky taking notes and feeding a newborn while a pesky earpiece keeps falling out.)
Creating content from scratch every time I posted something for my clients wasn’t working anymore.
I felt run down.
Something needed to change.
That something was creating content in a more strategic and sustainable way.
I started piecing together what is now Neve. Content Creation.
Back to the drawing board…
I realised that what I loved about my work was the strategic and creative side of content creation.
Managing accounts and the backend of running FB ads… Not so much.
What started out as a social media marketing agency soon evolved into a boutique content repurposing studio. I’ve worked with authors, Ecommerce stores, and clients in the hospitality industry to mention a few. But found my sweet spot in working with like-minded creatives.
And the rest is history
Today, I’m excited about supporting creative entrepreneurs with creating content that is meaningful, strategic and authentic to their tone and voice.
My clients can focus on scaling their businesses, travel or spend more time with family without feeling burnt out or like they have to be on social media every second of the day.
If you feel like you don’t have the time or energy to create all the content needed to be seen online – I’m here to help you.
